It doesn’t matter how big or small your business is. If you aren’t paying attention to your branding, you’re making one of the most foolish mistakes that a business…
In a crowded market, brands try to stand out. Creatives look for ways to get consumers’ attention. Companies often forget that being memorable isn’t about the noise you make.…
Things that guide you in a brand war!. I compare branding to the process of contemporary dating! It isn’t enough to say you love each other. You have to…
Branding and Recoveries The spending priorities of consumers today are vastly different from what they were at the start of 2020. The consumer’s role in the recovery will depend…