Big or small, most businesses are now developing their websites for more than just conversions because they have learned that a good responsive website can level up the entire business pace by having a massive impact. Websites can make or break your business identity. More than showcasing a brand and its online presence to prospective customers, creating a positive user experience can do the job well. The future of web design is responsive. A responsive web design needs only one website to adapt to all screen sizes no matter what the device it’s being displayed on. It was found that mobile devices accounted for 63 per cent of organic search engine visits. A responsive website design is better than having a second mobile-only website or sub-domain.
Why do you need responsive websites?
Mobile devices are used for the majority of Google searches. Therefore, businesses that provide a better user experience through their mobile websites will naturally gain applause. If a visitor lands on your mobile website and feels frustrated or doesn’t find anything valuable for them, they will immediately jump onto another similar website. If they get a positive experience with your mobile website, the product or service purchase chance is high.
It is pathetic how brands and businesses spend too much on inbound marketers, including elements of blogging and social media incorporated strategies for website traffic generation. Without proper mobile-friendly websites, it contradicts the fact that a large part of social media consumption happens on a mobile device. As a result, they will get high bounce rates and low conversion rates with a frustrated audience! And, when it comes to lazy loading, it is typically not possible to load a desktop website on a mobile device faster. The high amount of waiting time will also make your customers jump off your website.
Experiencing a website equally on all devices regardless of their screen sizes can be made possible only through responsive websites. Even if your target audience uses TVs, watches, glasses, etc. for web browsing, your responsive site will still look beautiful. It’s incredibly critical to provide an easy-to-use experience to your website visitors because managing a mobile website will no longer be an add-on to your business, it will be a necessity and will literally impact the growth of your business.